By 2007, 77% of internet users over the age of 13 -- about 131.3 million people -- will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers.
Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.
1. Introduction
2. E-Commerce Basics
| The elements of e-commerce | 6:21 | 4.8 MB |
| SSL (Secure Sockets Layer) certificate essentials | 5:06 | 6.1 MB |
| Acquiring and installing an SSL certificate | 7:00 | 6.9 MB |
3. Accepting Payments Online
| Accepting credit cards online | 3:47 | 3 MB |
| Payment methods | 5:40 | 5.3 MB |
| Choosing between a payment gateway and a processor | 7:02 | 6.2 MB |
| Merchant accounts | 5:29 | 4.8 MB |
4. Static vs. Dynamic Sites
| ''Static'' e-commerce sites | 3:53 | 3.4 MB |
| Dynamic e-commerce sites | 3:06 | 2.7 MB |
| Static vs. dynamic sites | 4:58 | 4.3 MB |
| Which application language to use | 7:40 | 8.5 MB |
| SQL (Structured Query Language) | 3:02 | 2.5 MB |
| Hosted vs. stand-alone sites | 1:19 | 1.1 MB |
5. Databases
| Database overview | 7:37 | 6.6 MB |
| Choosing a database | 8:35 | 7.1 MB |
6. Security
| Securing the database | 4:56 | 4.2 MB |
| Securing the website | 2:38 | 2.3 MB |
7. Shopping Carts
| Building a custom cart vs. buying off the shelf | 1:05 | 1 MB |
| How to choose a shopping cart | 6:56 | 5.7 MB |
8. Basic Elements of a Shopping Cart
| E-commerce essentials | 1:32 | 1.2 MB |
| The store and the catalog | 4:19 | 5.4 MB |
| The cart | 2:23 | 3 MB |
| Checking out | 4:40 | 6.6 MB |
| Online store administration | 3:55 | 4.2 MB |
9. Case Study: Using ColdFusion and Cartweaver
| Setting up the development environment | 6:48 | 10.2 MB |
| Installing the Cartweaver Extension Suite into Dreamweaver | 3:18 | 5.9 MB |
| Setting up the site | 4:04 | 5.3 MB |
| Installing the Cartweaver application into a new site | 10:49 | 14.7 MB |
| Setting up the DSN (Data Source Name) | 4:22 | 6.8 MB |
| Testing the installation | 2:30 | 4.5 MB |
| Code structure | 7:35 | 14.7 MB |
| A word about design | 4:37 | 8.1 MB |
10. Deploying the Shopping Cart
| Choosing and preparing the host | 4:48 | 3.9 MB |
| Uploading the site | 4:22 | 6.2 MB |
| Setting up the host DSN | 3:17 | 3.7 MB |
| Testing and troubleshooting | 8:00 | 15.2 MB |
| Setting up the payment gateway or processor | 9:08 | 15.3 MB |
11. Setting Up the Store
| Admin walk-through | 6:07 | 8.9 MB |
| Changing the store password | 3:25 | 3.3 MB |
| Global store settings | 6:02 | 11.4 MB |
| Product options | 3:08 | 4.1 MB |
| Categorizing products | 4:01 | 5.7 MB |
| Shipping cost setup | 6:30 | 8.8 MB |
| Adding products | 9:59 | 16.3 MB |
| Customers and orders | 6:24 | 9.5 MB |
12. Customer Satisfaction
| Customer service and policies | 10:41 | 17.7 MB |
Conclusion
More info :
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